SEO Vs SMM: Difference and Comparison
Search engine optimization (SEO) and social media marketing (SMM) are two different pillars of digital marketing that modern brands do. As the name suggests, they are not the same. Let us take a quick look at the terms and understand their differences. What is SEO? Users often use search engines to find out information about something. It is search engine optimization when a website is optimized concerning the search engine algorithms to appear in the search results and increase its visibility. The prime elements of SEO services are: · Local and global SEO · Ecommerce SEO · SEO Audit · Link building · Video SEO What is SMM? Social media marketing is where a business develops its brand image and increases its awa...