Espial Solutions LLP

  Search engine optimization (SEO) and social media marketing (SMM) are two different pillars of digital marketing that modern brands do. As the name suggests, they are not the same. Let us take a quick look at the terms and understand their differences.   What is SEO? Users often use search engines to find out information about something. It is search engine optimization when a website is optimized concerning the search engine algorithms to appear in the search results and increase its visibility. The prime elements of SEO services are: ·          Local and global SEO ·          Ecommerce SEO ·          SEO Audit ·          Link building ·          Video SEO What is SMM? Social media marketing is where a business develops its brand image and increases its awa...

What best way to enter a competitive market and create a brand image faster? How can you generate organic traffic diverting to your online presence? Here PPC marketing comes into the picture. Pay Per Click or PPC marketing is an excellent tool that allows a relevant, business-specific digital marketing strategy to penetrate a market faster. It will enable a new brand to showcase its products/services directly on the empty spaces of popular websites and online forums. Digital marketing agencies offer exclusive PPC packages to the clients to harness this marketing channel’s potential. Statistical analysis of PPC It is expected that a total of US$ 137 billion will be spent annually on PPC advertising by the end of 2022. 40% of the business owners are willing to invest in this advertising channel as it costs less than their expectations. 3 out of 4 users click on PPC ads to know the answers and to get the solution from the businesses catering to it. Companies can publish these ads on ...